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Hotel GEO

What is hotel GEO?

Hotel GEO is the work of making a hotel's own website usable — and citable — by generative engines when someone asks for a place to stay. It is measured as a binary: did the property appear in the answer, or not.

A website address is all we need. First reply within one business day.

Why are hotels at a disadvantage?

For travel questions, the documents an engine leans on are mostly OTAs, review sites and blogs. A hotel's own site competes poorly there. Hotel websites are also built around photographs and a booking button, which leaves an engine very little prose to quote.

What comes up most often?

Aggregated across the 19 properties we measured. Not a single hotel's case.

FindingHotelsConsequence
No machine-readable Hotel markup18/19 Rooms, address and check-in facts are not recognised as hotel data
No H1 heading17/19 Weaker signal about what the page is actually about

These are signals observed on the page. We do not turn a signal into a claim about indexing without checking the outcome separately.

What we check

What we do not claim

Do you need to rebuild the site?

No. We work on top of the CMS you already use and hand the fixes to your existing agency.


A website address is all we need. First reply within one business day.